Founded in 2014 at Harvard University, Nucleus Vision is an end-to-end technology solution that captures and provides previously unaccessed data to retailers and other ‘brick and mortar’ businesses through its proprietary blockchain and real time sensor technology.

The solution that Nucleus Vision has built, which currently has ION Sensors deployed in 10 live retail establishments, will support a valuable data network for unique visitor IDs and corresponding user data. Our proprietary IoT sensor technology doesn’t depend on any RFID, WiFi Bluetooth, or even facial recognition technologies to operate.


Nucleus Vision has invested three years in technology research and development, to build a patent-pending sensor technology that overcomes all the drawbacks of existing retail technologies such as Bluetooth or Wi-Fi beacons, to identify in real-time any person walking in the proximity of a Nucleus Vision ION sensor.


To better explain how Nucleus Vision’ technology works in practice, we have broken a recommended retail use scenario down into steps. A detailed description of each step is as follows:

  1. Customer walks into a store
  2. The customer’s phone ID is recognized by an ION sensor
  3. The ION sensor sends the customer’s phone ID to Nucleus Vision
  4. Nucleus Vision sends a text message (or push notification through a pre-install partner app), to the customer offering nCash [for opting into the store’s reward program]
  5. If the customer opts in, nCash is credited to his or her account (nCash can be moved to an ERC20 compliant wallet)
  6. Nucleus Vision securely transfers this customer identification to the retailer over blockchain
  7. Retailer maps the customer with its core system and identifies new data that can be offered by Nucleus Vision’ blockchain network
  8. If the Retailer has no previous shopping history on this customer, the Retailer’s system automatically requests for data from Nucleus Vision’s extended partner ecosystem, which is sent to other retailers and participants in the network. An incentive denominated in nCash is provided for the network participant(s) that share information.
  9. Network partners set pre-defined rules to share customer data amongst friendly, non-competing entities and share the requested customer data points, if approved
  10. If the network partners accept the request they further rout the authorization to the customer for sharing data through blockchain before actually sharing the data. Network partners also attach some nCash as an incentive for the user to share data.
  11. Customer receives the request for sharing their data across the retail partner network
  12. Customer authorizes the request and receives nCash as incentive for authorizing, and will receive a portion of the nCash transferred each time their data is exchanged on the Nucleus Vision retail network
  13. If the customer authorised the data sharing the blockchain enriches the respective parameter values to retailer’s smart Nucleus Vision intelligence system
  14. Based on the customer’s data, a unique score is generated by Nucleus Vision’ Neuron technology. This score represents the customer’s value to the retailer based on his or her purchase history, spending habits and other factors
  15. The retailer may decide to offer nCash tokens to the customer based on his or her score. Retailers will be able to make decisions in real time within three different contexts:
    a) Upon entering the store (to incentivize-more visits)
    b) Browsing around the store (to incentivize in-store conversion)
    c) At the time of checkout (to increase retention and loyalty)
  16. The nCash tokens also act as a universal loyalty program, where customers can use nCash as loyalty reward points across any retail partners on the Nucleus Vision network
  17. Customers can cash out their nCash tokens on crypto exchanges for cash, or choose to utilize them as loyalty reward points anywhere on the Nucleus Vision ecosystem
  18. Customers can optionally opt out of an enhanced & personalized shopping experience, as well as the right to earn nCash tokens, and their data will not be shared with any of the Nucleus Vision retail partners.

Personal evaluation

Personally, I see Nucleus Vision as a very strong and promising project. Through the main strengths I would mention:

  • Diversity inside the team: Its members worked in various domains and share the passion for creativity.
  • Roadmap: The project consists a lot of ambitious milestones scheduled until 2022.
  • No app required
  • No barriers to adoption
  • No Wi-Fi, Bluetooth, GPS required
  • Works with all smartphones & Feature phones
  • Provides anonymous intelligence

For more details visit:

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Bitcointalk name: killat
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